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Welcome to the largest site on the Web devoted exclusively to marketing a small business. Whether you’re just starting out or have run your business for years, you'll find solid small-business marketing ideas and expert advice on ways to increase your success. Start by listening to this new podcast with great marketing advice from author and small-business expert, Kim T. Gordon. And read her latest Entrepreneur Magazine column for more marketing insight you can really use. |
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Learn ways to grow your small business, polish your sales and marketing skills, and achieve long-term success. NEW -- July 2008 Create Ads that Sell -- Learn the five most critical elements for ads that get results Market Your Service – 4 important tips for creating a great campaign Go For The Green – Essential tips for turning green marketing to gold Three Marketing Secret Weapons – The best low-cost, high ROI tactics you’ve never heard of. Test Your Customer IQ – Do you know the latest info on American consumers? You’ll find helpful tips and insights into the minds of your customers in this fun new quiz. Direct Mail Toolkit – Increase the ROI on your next mailing with these important tips Size Up the Competition – A simple, 4-step competitive analysis will help you rise above the pack Make Advertising Choices Simple – Answer 4 questions to pinpoint the right ad media for your business Entice Customers Online Using Off-line Advertising – Learn how to send qualified prospects to your website with an integrated marketing campaign Radio's New Wave – Broadcast your way to success using terrestrial and online radio Create Great Sales Tools – Follow these 3 steps to build a hard-working family of materials What Makes a Good Ad? Follow 4 rules for ads that motivate prospects The Fastest Route to Sales -- 4 Smart Ways to Reach Your Hottest Prospects Plan for Success – Use this guide to create your own easy-to-follow marketing plan. Create Powerful Website Content -- Six tips for creating a compelling, content-rich website. Big Ideas, Small Budget – Eight proven marketing tactics for budget-minded entrepreneurs. Market a New Product or Service -- Learn how to launch a promotional campaign to generate sales. Master Email Marketing – Learn the fundamentals and take these 4 steps to a successful email campaign. Warm Up to Cold Calls -- Seven ways to overcome fear and achieve your goals. Increase Sales through Referrals -- Learn how to motivate "influentials" and "influencers." Reward Your Customers -- Six tips for creating a successful customer loyalty program. Win Top-Quality Leads – Four vital marketing tactics for producing great leads. Write the Perfect Letter -- Follow this formula for letters that work. |
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Grow Your Business Without Spending a Fortune!
Here's your personal roadmap to smart, innovative marketing on a budget. Filled with ideas and small business success stories. covers the top 50 tactics that will take your business to the next level of success.
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Small Business Tip Of The WeekYou’ll quickly discover that virtually all members of the media are continually pressed for time. Consequently, much of what they use comes from press releases that announce new studies or statistics, video news releases, radio tours, or photographs that have been supplied by businesses or their public relations firms. That means winning coverage often depends on going beyond a basic press release. You can provide a page of "tips" for journalists to quote from or use as a springboard for interviews with you. You can position yourself as expert in your field by scheduling a radio tour on a newsworthy topic, supplying professional-quality product photographs that can be easily inserted into magazines or newspapers, or win high-tech reviews by e-mailing links to an online demo. From Chapter 4, "Make PR Profitable" Read more in Maximum Marketing, Minimum Dollars > |