Small business expert Kim T. Gordon

Read Hundreds of How-To's

Welcome to one of the largest How-to libraries on the Web devoted exclusively to marketing a small business. Here you'll find hundreds of marketing columns by Kim T. Gordon that have been published in national magazines and on major websites. Browse all the titles or use the search facility to find Kim's columns on specific topics.

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How-To Articles

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  • A Niche to Expand - Grow your business by taking on a new niche market.
  • Ask the Right Questions - Winning more business means knowing how to ask. Learn to use open and closed-end questions with prospects.
  • Big Bang or Bust? - Sidestep these marketing mistakes for a banner new year.
  • Big Marketing Ideas, Small Budget - 8 Proven Marketing Tactics for Budget-Minded Entrepreneurs
  • Big Picture Marketing - Position your business and motivate more prospects by answering three important questions.
  • Branding Made Simple - Branding Made Simple
  • Build a Better Brochure - Highlight your business's benefits to create copy that sells.
  • Build Customer Loyalty - Increase long-term sales with a customer reward program.
  • Build Sales with Email Marketing - Build Sales with Email Marketing
  • Cable Ready - Cut the cost of TV advertising down to size.
  • Cable TV Ready - Five steps to your own TV campaign.
  • Call In the Pros - How to find the right marketing help for your business.
  • Calling All Prospects - Follow this formula for successful cold calls.
  • Change Your Marketing Mindset - Reach for success by eliminating these three marketing misconceptions
  • Changing Channels - Increase your sales with multichannel marketing.
  • Choose Your Best Prospects - Three important steps to identifying and pursuing top prospects.
  • Compete to Win - Learn the keys to unlocking your competitive advantage
  • Competition Beware - Follow these 7 tips to leave your competitors in the dust.
  • Connect to Customers with Experiential Marketing - 4 Tips for Events That Sell.
  • Create Ads That Sell - Learn the five most critical elements for ads that get results
  • Create Great Radio Spots - Learn the three traits that separate the best radio spots from the rest.
  • Create Great Sales Tools - Follow these three steps to create a hard-working family of tools you and your salespeople will love.
  • Create Powerful Website Content - Six tips for creating a compelling, content-rich website.
  • Dangerous Marketing Myths - And the Truths to Save You From Them
  • Dimensional Mailers - Try direct mail in a box; it works!
  • Direct Mail Tool Kit - Increase the ROI on your next mailing with these important tips.
  • Dollar Wise Marketing - Try these six low-cost ways to market your business.
  • Don't Go Postal - Three steps to a successful e-newsletter.
  • Effective Direct Mail Marketing - Follow this step-by-step guide to successful customer acquisition.
  • Eight Steps to Terrific Press Releases - Important tips for a winning public relations program.
  • Entice Customers Online Using Off-line Advertising - Learn how to send qualified prospects to your website with an integrated marketing campaign
  • Ethnic Media Produce Loyal Customers - How to reach the growing Latino, Asian-American and African-American markets.
  • Evolutionary Marketing - 4 Ways to Revitalize Your Business
  • Extraordinary Marketing Results - Master these four elements to take your business to a whole new level of success.
  • Fair Fight - Learn the hidden assets of tough competition.
  • Find Customers Fast - Four Smart Ways to Produce Leads and Sales
  • Fire Up Referrals - Six proven tactics for winning more referrals.
  • Fish Where the Fish Are - New out-of-home advertising media provide innovative and affordable ways to promote your business.
  • Focus on Success - With the right prospects, company message and goals.
  • Follow That Lead - 3 easy ways to track your advertising results.
  • Four Secrets to Getting Past "No" - Learn the reasons customers say "no" and ways to help you get to "yes."
  • Four Steps to Winning Referrals - Set up a program to keep qualified referrals coming in.
  • Fuel Customer Demand - 5 ways to use scarcity and exclusivity to ignite sales.
  • Get Customers Talking - Build your business with word-of-mouth marketing
  • Get Noticed - Follow these tips for maximum coverage of your next event.
  • Get Sales and Marketing Talking - Create maximum results when these teams work in concert.
  • Getting Press Coverage - 6 tips for using media relations to market your small business.
  • Go For The Green - Essential tips for turning green marketing to gold
  • Great PR with Radio Interviews - Follow these six steps to spread your message coast-to-coast without spending a fortune
  • Hit a Moving Target - Your customers are constantly changing. Here's how to keep up.
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